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Services

The following are the three key services we offer on a regular basis, however, if you have another project in mind, we're happy to discuss it with you.

Computer Screens

Website Tune Up

Maybe your site's been on the back burner, or it just doesn't sound like you anymore. We do full-site content refreshes - writing and rewriting every page - to modernize your message, match your brand voice, and clearly showcase everything you have to offer. 

Image by Christin Hume

Content Upkeep

Keeping your site content relevant, up to date, on-brand, and useful to customers is essential...but let's face it, its admin work. 

That's where we come in. Pick a simple monthly plan and send us your updates as they arise. Flat fee, clear limits, no hidden charges or gimmicks.

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Wooden Chess Pieces

E-commerce Strategy

Working with brands, retailers, hundreds of marketplaces, and private equity firms gives us some unique perspective into the world of e-commerce. 

We want to share that expertise with our local community of small businesses to help them thrive in global commerce.

Website Tune Up

Your site should sound like you - and make it easy for customers to choose you. Our tune-up fixes the little things that cost trust and the big things that block bookings.

What we fix

  • Spelling, grammar, punctuation, and consistency (names, prices, hours)

  • Tone of voice: we align copy to sound like you - clear, friendly, confident

  • Modern phrasing: cut the jargon, short sentences, remove the filler

  • Policy copy (cancellations, deposits, terms): less harsh, more approachable

  • Clarity of offer: turn "we do everything" into specifics services and outcomes

  • Page structure for skim reading: headings, bullets, CTAs, contact info​

  • Navigation labels that make sense; remove duplicates and dead ends

  • Readability and accessibility basics: contrast, alt text, link labels

  • "Money pages" tidy: Home, Services/Menu, Contact/Booking, About

  • Quick UX wins: surface phone/email, hours, location, map, reviews

  • Broken links and image weight (compress where appropriate)

What you get

  • A prioritized fix list (quick wins -> nice-to-haves)

  • Implemented edits on key pages (Home, one Services/Menu page, Contact)

  • A one-page Voice Guide (3-5 example lines + do/don't phrases)

  • Before/after snapshots so you see the difference

Typical Outcomes

  • Clear, on-brand copy that reads like a human (you)

  • Policies that set boundaries without scaring customers away

  • Fewer "what do you do?" calls, more "Can you book me for Thursday?"

Examples

  • Before: "ALL CANCELLATIONS MUST BE 48 HOURS IN ADVANCE OR FEES APPLY!"
    After: "Need to reschedule? No problem - give us 48 hours notice to avoid a fee."

  • Before: We provide comprehensive solutions across verticals"
    After: "We install, repair, and maintain HVAC systems for local homes and businesses."

Content Upkeep

Stay current without the hassle. We keep your everyday website content accurate, on-brand, and useful - so customers know what you do and how to buy/book.

What we keep fresh

  • Hours, services, pricing, contact details - no more call to confirm

  • Promos & seasonal updates - add, remove, or swap as they change

  • Menus/offer lists & photo swaps - today's dishes, new products, recent work

  • Tone & clarity - friendly, on-board wording; cut jargon and confusion

  • Policies & FAQs - firm but approachable - reschedules, deposits, returns

  • Key pages that sell - Home, Services/Menu, Contact/Booking, About

  • Google Business Profile - basics like hours, links, posts where included

How it works

  • Send your updates by email or phone (screenshots and phone photos are welcome!

  • We polish and post - clean wording, fix typos, tidy layout

  • You get a short "what we changed" note with a link

Cadence

  • Monthly content sweep: we scan for out-of-date info and remove stale promos

  • Monthly content additions: snippets about business activities, product/services highlights, blog creation to enhance SEO.

  • Quarterly tone pass: we align voice, tighten headlines, and refresh CTAs

E-commerce Strategy

Whether you're opening an online store or leveling up the one you have, we make it simple: clear products, friendly policies, and a plan for where to sell - your site, marketplaces, and (if it fits) wholesale or drop ship.

Consulting first, with hands-on content and execution on offer

Leveraging our experience in consulting for brands, retailers, marketplaces, and private equity firms, we can assist you with your e-commerce strategy. Whether that's setting up a store on your site, reviewing the setup of an existing store, or planning world domination by selling on marketplaces; we can provide industry recommendations.

What we set up (content-first)

  • Store basics: About, Policies (shipping/returns/pickup), Contact/Booking, FAQ

  • Payments & shipping: plain-English options (pickup, local delivery, flat-rate, typical carriers).

  • Products that sell: short titles, benefit bullets, what's included, care/ingredients/size, photos that help decisions.

  • Collections that make sense: organized by how customers actually shop

  • Promos that are clear: one headline, on rule, one CTA - no fine print that scares people off

  • Checkout clarity: fewer surprises, recognizable payment options, trust nudges

  • Follow-ups: simple email copy for order confirmed, pickup ready, review request.

Where to sell (and when)

  • Your own site:

    • Your site is home base. Own the story, keep the margin.

  • Marketplaces:

    • Good for discoverability and steady demand - if fees and ops make sense.

    • What we do:

      • "Is it worth it?" mini models (fees, shipping, margin).​

      • Listing templates (titles, bullets, images) for your top products.

      • Storefront content (bio, policies) and a simple "customer service playbook."

      • Launch checklist for a starter marketplace (e.g. eBay, Amazon, Etsy, Walmart) based on fit.

  • Drop Ship / Wholesale​​

    • Good for reach without inventory buys - require clear and strict SLAs​

    • What we do:

      • Drop ship program one-pager (what you ship, when, how; returns).​

      • Product feed template (CSV/sheet) and image guidelines.

      • Packing slip + branded insert copy; simple SLAs and cut-off times.

What we offer

  • 90-Day Sales Plan: what to do now / next / later (site -> marketplace / wholesale / drop ship

  • Policy Pack: shipping, returns/exchanges, pickup/delivery - firm but approachable.

  • PDP Copy Kit: reusable template + upgraded product pages (scope by plan).

  • Channel & Product decision guide: quick math on fees/margins and go/no-go call, plus recommendations for which products fit the audiences of each interested marketplace.

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